The Startup Journals

Are you an entrepreneur, founder or startup leader? This 3-month journaling set has been designed for you to help you run yourself, so you can better run your business, your team and your life. Think of it as your self-coaching toolkit – a collection of tested frameworks and practices, inspired from my daily work as a coach. Here's what you'll be getting:

3 months of self-coaching Frameworks
A Step-By-Step Onboarding Experience
email support from me
Only 100 copies will be available for sale as part of the October launch.
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Not just another journal, but a self-coaching toolkit
designed for you

The frameworks inside these journals are a distillation of the hundreds of hours I have spent coaching other impressive entrepreneurs and startup leaders. 
Portrait of Mica
Mica Vaipan
Performance & Wellbeing Coach For
Entrepreneurs, Startup Founders & Teams

As a coach, I’ve been privileged to have a window into the various challenges that entrepreneurs and startup leaders face. I have found that while such challenges may be varied and complex, the techniques for overcoming them can be much simpler. 

These journals are a distillation of those frameworks and practices. I hope they can bring you a sense of composure and progress through the challenges you may be facing on your journey. 

The frameworks inside these journals are a distillation of the hundreds of hours I have spent coaching other impressive entrepreneurs, founders and startup leaders. 
Portrait of Mica
Mica Vaipan
Performance & Wellbeing Coach For
Entrepreneurs, Startup Founders & Teams

Get the practices developed from working with these inspiring entrepreneurs

My coaching sessions with Mica helped me clarify my most profound dreams, live more authentically and reach the calm I need to deal with challenges. I learned how to re-balance my days to ensure that the things that give me energy are always present.

Portrait of Mica
Roberta Lucca
Co-Founder of Bossa Studios, Keynote Speaker, Podcaster & Angel Investor

Mica's delicate but sharp questions led me towards some subtle but profound shifts in perspective that I would have never reached on my own. I have greater clarity about the future I aspire to and a clearer articulation of my place within it as a result.

Portrait of Mica
Rob O'Donovan
Co-Founder of CharlieHR, Born Social & Foundrs

Start your 3-month
self-coaching experience

Journal #1

Reflections &
Special Situations

This journal helps you define what matters the most to you right now, set personal goals, reflect on a weekly and monthly basis, as well as during ‘special situations’ – when you’re feeling worried, painfully self-critical or struggling to make a decision.

Its core parts are:

  • Core Values & Purpose
  • Personal Goal Setting
  • Monthly Reflections
  • Weekly Reflections
  • Special Situations
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Journal #2

Daily Check-Ins &
Morning Thoughts

This journal invites you to check-in with yourself for a few minutes daily, to help you make the most of your internal resources by increasing your awareness of how full your fuel tank is and the things that refuel you most effectively.

Its core parts are:

  • Morning Check-Ins
  • Morning Thoughts
  • Evening Check-Ins
  • Habit Tracking

The impact?

  • Higher productivity
  • More enjoyment
  • Better leadership
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Questions that may be on your mind

Who created these journals?

My name is Mica and a big part of what I do is acting as a performance & wellbeing coach to entrepreneurs, startup founders & teams. I have spent the last decade in various different capacities in the UK startup ecosystem – as a team lead, COO, founder, investor, mentor and coach. In addition to my startup experience, I previously worked in investment banking. So I know too well what it’s like to work in high-pressure roles, and how overwhelming it can feel when you can’t reconcile your high-achieving nature with the toll it can take on your life.

Having trained as a coach in a variety of disciplines, it has become my personal mission to support entrepreneurs, startup founders and their teams in reaching their peak performance without compromising on wellbeing. Because ultimately performance and wellbeing are not an ‘either-or’, but rather reinforce each other.

Read more about my personal story here, how I support startup founders and their teams here, and what they have to say about working with me here.

How will I turn them into a habit?

Have you tried journaling before, but didn’t manage to make it stick? You’re not alone! Developing a new habit is challenging, but not impossible. 

To tackle this challenge, the Introduction & Directions part of these journals provides you with a well-tested framework to help you crystallise your 'why' and set the foundations for a long-lasting journaling habit. 

In addition to that, upon receiving the journals, you'll have access to a step-by-step onboarding process – a sequence of 9 emails from me gradually guiding you through each practice, such that you never find it intimidating or overwhelming. 

There's something else that I’d like to offer you! I’m setting up a group programme with LIVE sessions, a supportive community and your own accountability partner – all to make things even more achievable. (Please see the next FAQ)

Finally, you can reach me anytime via email – I'm here to help you make The Startup Journals work for you.

Which onboarding option do I choose?

Journaling can become an incredible super-power, but as with all habits it can take a while to develop. This is why choosing the right onboarding option for you matters a great deal!

The 'Automated Email Flow' option is a step-by-step onboarding process provided through a sequence of 9 emails. You'll be able to subscribe to them upon receiving the journals. These emails are designed to gradually guide you through each practice, such that you always feel in control – never overwhelmed or intimidated.

Adopting The Startup Journals alongside a group of peers during LIVE sessions can feel even less overwhelming, more achievable and fun! This is why, in addition to the ‘Automated Email Flow’ option, I am setting up a 6-week group programme offering you:

  • 4 x 60 min group sessions with me
  • a supportive community of peers
  • your own accountability partner.

This is the 'Group Sessions With Mica' option.

The first cohort will be starting on Friday, the 21st of January 2022. The LIVE group sessions will be taking place weekly on a Friday at 1.30pm UK-time, with the first session on Friday, 28th of January 2022. During these sessions, you’re going to be gradually introduced to the practices in these journals, give them a go, set the foundations for turning them into a habit, as well as share and discuss your challenges with me and the rest of the group. It’s the scaffolding that you might need to build your journaling practice!

If you choose this option at checkout, you’re not bound to it! You can change your mind anytime between now and the date of the first group session. Simply drop me a line at and I will refund you the value of the course – no questions asked.

How much time will they take me?

The practices from Journal #1 – Reflections & Special Situations – will likely take you around 2-3 hours a month. While it may sound like a lot, it’s the equivalent of 2-3 episodes on Netflix, except these practices will change the way you run yourself and your company.

The practices from Journal #2 – Daily Check-Ins & Morning Thoughts – will likely take you around 10-15 minutes daily. This small time investment will help you develop an alert system, letting you know how far you can stretch yourself each day.

All that said, something is better than nothing! If you feel it’s taking you too long or you’re not benefitting from all the elements included in these two journals, don’t be afraid to pick those that you enjoy the most and be honest with yourself about the time that you’re able to dedicate to it. Make it work for you! And please keep me posted, so I can design better products for you.

What if they don't work for me?

Each of us is different and not all things work for all people. If you're struggling to make a habit out of your journaling practice or this journaling set is simply not what you expected, please drop me a note on Simply let me know about your challenge and I'll be happy to help you or give you a refund.

Please check the Withdrawals, Returns and Cancellations section of our Terms & Conditions to make sure you're happy with our terms.

What countries do you deliver to?

We currently deliver within the UK, US, Canada, EU, Switzerland ... and my birth place – Moldova. If you are outside of these territories and would like to purchase these journals, please drop me a line at and I will do my best to make delivery to your country available pronto!

Please note that deliveries outside of the UK may be subject to additional import duties and taxes that you will be required to pay. Please use this online calculator to check what duties and taxes may apply to have the journals delivered to your country, such that you don't have any last-minute unpleasant surprises.

What's all this fuss about

It's simple and empowering

One of the most easily accessible techniques to help you develop a more symbiotic, non-ruminative relationship with your own mind.

Journaling empowers you to solve your own challenges, without feeling like you're burdening others. It provides you with a non-judgmental forum to process your own thoughts and feelings, so you can communicate them more effectively to those around you.

Image of hand journaling

can help you with

  • Processing thoughts
  • Overcoming challenges
  • Making better decisions
  • Developing growth habits
  • Strengthening relationships
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Proven Benefits

Improved mood

Increased motivation

Reduced stress

Higher creativity

Better sleep

Journaling Forms

Guiding frameworks

Free-flow writing

Reflective journaling

Gratitude journaling

Habit tracking

Others Who Journal

Tim Ferris

Barack Obama

Richard Branson

Oprah Winfrey

Lady Gaga

What other entrepreneurs say
about journaling

I don’t journal to ‘be productive.’ I don’t do it to find great ideas or to put down prose I can later publish. The pages aren’t intended for anyone but me. It’s the most cost-effective therapy I’ve ever found.

Tim Ferris
American entrepreneur, investor,
author and podcaster

How journaling works
in our brain

It sounds too simple for our complex mind, but it works

The physical act of writing activates our prefrontal cortex, the part of our brain which:

  • regulates our emotional stress response
  • helps us make complex decisions
  • enables us to set and achieve goals

Some research also suggests that writing may have another beneficial effect – by keeping the left hemisphere of our brain sufficiently engaged, it allows the right hemisphere to show its strengths:

  • enables us to put things in perspective
  • helps us make sense of unknowns
  • makes us feel more connected
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In humans, just as in animals and birds, the right hemisphere underwrites breadth and flexibility of attention, where the left hemisphere brings to bear focused attention.

The capacities that help us as humans – empathy, emotional understanding, and so on – are largely right-hemisphere functions.
Iain McGilchrist, psychiatrist and author of “The Master And His Emissary”

Do you have any other questions?

Drop me a line anytime at
I’d love to hear from you!