The Startup Journals

Are you an entrepreneur, founder or startup leader? This 3-month journaling set has been designed for you to help you run yourself, so you can better run your business, your team and your life. Think of it as your self-coaching toolkit – a collection of tested frameworks and practices, inspired from my daily work as a coach. Here's what you're getting:

3 months of self-coaching
Free UK Shipping
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Not just another journal, but a self-coaching toolkit
designed for you

The frameworks inside these journals are a distillation of the hundreds of hours I have spent coaching other impressive entrepreneurs and startup leaders. 
Portrait of Mica
Mica Vaipan
Performance & Wellbeing Coach For
Entrepreneurs, Startup Founders & Teams

As a coach, I’ve been privileged to have a window into the various challenges that entrepreneurs and startup leaders face. I have found that while such challenges may be varied and complex, the techniques for overcoming them can be much simpler. 

These journals are a distillation of those frameworks and practices. I hope they can bring you a sense of composure and progress through the challenges you may be facing on your journey. 

The frameworks inside these journals are a distillation of the hundreds of hours I have spent coaching other impressive entrepreneurs, founders and startup leaders. 
Portrait of Mica
Mica Vaipan
Performance & Wellbeing Coach For
Entrepreneurs, Startup Founders & Teams

Get the practices developed from working with these inspiring entrepreneurs

My coaching sessions with Mica helped me clarify my most profound dreams, live more authentically and reach the calm I need to deal with challenges. I learned how to re-balance my days to ensure that the things that give me energy are always present.

Portrait of Mica
Roberta Lucca
Co-Founder of Bossa Studios, Keynote Speaker, Podcaster & Angel Investor

Mica's delicate but sharp questions led me towards some subtle but profound shifts in perspective that I would have never reached on my own. I have greater clarity about the future I aspire to and a clearer articulation of my place within it as a result.

Portrait of Mica
Rob O'Donovan
Co-Founder of CharlieHR, Born Social & Foundrs

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self-coaching experience

Journal #1

Reflections &
Special Situations

Using guiding frameworks, this journal helps you define what matters the most to you right now, set personal goals, reflect on a monthly and weekly basis, as well as during ‘special situations’ – when you’re feeling worried, painfully self-critical or struggling to make a decision.

The benefits? Gain clarity on what's worth focusing on and stressing about, find more creative ways to overcome challenges, and do so with a motivation powered by your own insights.

This journal has five core parts:

  • Core Values & Purpose
  • Personal Goal Setting
  • Monthly Reflections
  • Weekly Reflections
  • Special Situations
Journal #2

Daily Check-Ins &
Morning Thoughts

This journal invites you to check-in with yourself for a few minutes when you wake-up and when you go to bed, to help you make the most of your internal resources.

The benefits? A greater sense of composure throughout the day and an increased awareness of how full your fuel tank is on a daily basis – just like an alert system letting you know how far you can push yourself each day.

This journal has four core parts:

  • Morning Check-Ins
  • Morning Thoughts
  • Evening Check-Ins
  • Habit Check-Ins

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Questions that may be on your mind

Who created these journals?

My name is Mica and a big part of what I do is acting as a performance & wellbeing coach to entrepreneurs, startup founders & teams. I have spent the last decade in various different capacities in the UK startup ecosystem – as a team lead, COO, founder, investor, mentor and coach. In addition to my startup experience, I previously worked in investment banking. So I know too well what it’s like to work in high-pressure roles, and how overwhelming it can feel when you can’t reconcile your high-achieving nature with the toll it can take on your life.

Having trained as a coach in a variety of disciplines, it has become my personal mission to support entrepreneurs, startup founders and their teams in reaching their peak performance without compromising on wellbeing. Because ultimately performance and wellbeing are not an ‘either-or’, but rather reinforce each other.

Read more about my personal story here, how I support startup founders and their teams here, and what they have to say about working with me here.

How will you turn these journals into a habit?

You may have tried journaling before, but didn’t manage to make it stick. You’re not alone! Developing a new habit is challenging, but not impossible. 

To tackle this challenge, the Introduction & Directions part of these journals provides you with a well-tested framework to help you crystallise your 'why' and set the foundations for a long-lasting journaling habit. In addition to that, upon receiving the journals, you'll get a sequence of 9 emails from me guiding you through it and reminding you of your intention. And there's more! I run bi-weekly LIVE sessions for anyone who wants to find out more about how self-coaching works using The Startup Journals, whether you've already purchased them or not. Once you've purchased them, you can join these sessions as many times as you want to ask me questions and learn from others.

How does this sound to you?

How much time will these journals take you?

The practices from Journal #1 – Reflections & Special Situations – will likely take you around 2-3 hours a month. While it may sound like a lot, it’s the equivalent of 2-3 episodes on Netflix, except these practices will change the way you run yourself and your company.

The practices from Journal #2 – Daily Check-Ins & Morning Thoughts – will likely take you around 10-15 minutes daily. This small time investment will help you develop an alert system, letting you know how far you can stretch yourself each day.

All that said, something is better than nothing! If you feel it’s taking you too long or you’re not benefitting from all the elements included in these two journals, don’t be afraid to pick those that you enjoy the most and be honest with yourself about the time that you’re able to dedicate to it. I'd love to hear from you if that's the case, so I can design better products for you!

How long will these journals last you for?

These two journals will hopefully become your most intimate companions over a period of 3 months. Why 3 months? So you have sufficient time to strengthen your journaling practice and turn it into a habit!

What if these journals don't work for you?

Each of us is different and not all things work for all people. If you're struggling to make a habit out of your journaling practice or this journaling set is simply not what you expected, please drop me a note on Simply let me know about your challenge and I'll be happy to help you or give you a refund.

Please check the Withdrawals, Returns and Cancellations section of our Terms & Conditions to make sure you're happy with our terms.

What countries do we currently deliver to?

We currently only deliver within the UK. If you are outside of the UK and would like to purchase these journals, please drop me a line at and I will do my best to make delivery to your country available pronto!

What's all this fuss about

It's simple and empowering

One of the most easily accessible techniques to help you develop a more symbiotic, non-ruminative relationship with your own mind.

Journaling empowers you to solve your own challenges, without feeling like you're burdening others – a spouse, a friend, a co-founder or a colleague. It provides you with a non-judgmental forum to process your own thoughts and feelings without any shame.

can help you with

  • Processing thoughts
  • Overcoming challenges
  • Making better decisions
  • Developing growth habits
  • Strengthening relationships
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Proven Benefits

Improved mood

Increased motivation

Reduced stress

Higher creativity

Better sleep

Journaling Forms

Guiding frameworks

Free-flow writing

Reflective journaling

Gratitude journaling

Habit tracking

Others Who Journal

Tim Ferris

Barack Obama

Richard Branson

Oprah Winfrey

Lady Gaga

What other entrepreneurs say
about journaling

I don’t journal to ‘be productive.’ I don’t do it to find great ideas or to put down prose I can later publish. The pages aren’t intended for anyone but me. It’s the most cost-effective therapy I’ve ever found.

Tim Ferris
American entrepreneur, investor,
author and podcaster

How journaling works
in our brain

It sounds too simple for our complex mind, but it works

The physical act of writing activates our prefrontal cortex, the part of our brain which:

  • regulates our emotional stress response
  • helps us make complex decisions
  • enables us to set and achieve goals

Some research also suggests that writing may have another beneficial effect – by keeping the left hemisphere of our brain sufficiently engaged, it allows the right hemisphere to show its strengths:

  • Enables us to put things in perspective
  • Drives our creativity to make sense of unknowns
  • Helps us feel more connected with others
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In humans, just as in animals and birds, the right hemisphere underwrites breadth and flexibility of attention, where the left hemisphere brings to bear focused attention.

The capacities that help us as humans – empathy, emotional understanding, and so on – are largely right-hemisphere functions.
Iain McGilchrist, psychiatrist and author of “The Master And His Emissary”

Do you have any other questions?

Join one of my bi-weekly LIVE sessions on self-coaching using The Startup Journals OR drop me a line anytime at – I’d love to hear from you!